For almost every small business, freelancer, and solo creator I look at, the answer is no.
It's not that these folks are bad at what they do. It's that nothing on their website is telling AI tools they exist in a way those tools can actually use.
I know AI is exhausting to read about right now. Y'all have probably been hit with another five AI takes today before opening this one. The headlines are loud, the predictions are scary, and the people shouting loudest usually have something to sell. So I want to keep this small and specific. There's an opportunity sitting in the middle of all that noise that almost nobody talks about, and unlike most of the AI conversation, this one actually runs in your favor.
What "AI discoverability" actually means
Here's what it means, without the jargon.
When you Google something, Google sends you a list of links. You click around, you decide. When you ask an AI tool the same question, the AI doesn't really show you links. It just gives you an answer. That answer is built from sources the AI has read and decided to trust. If you're a small business, a consultant, a coach, an Etsy shop, a freelance illustrator, a local restaurant (basically anything), and someone asks an AI for "a good [whatever you do] who works with [your kind of customer]," you want your name to be one of the ones it reaches for.
Right now, it probably isn't, because nothing on your website is telling AI tools who you are, what you do, and who you do it for in the specific way they're built to read.
That's the whole problem. It's small, it's solvable, and the window to fix it is still wide open.
Why this isn't something you can wing
Now here's where most folks are going to get tripped up.
The natural move once you understand this, especially in 2026, is to just ask ChatGPT to generate the files for you. A lot of people will do exactly that. And what comes back will look right.
The problem is you won't actually know if it is right. The specifications are new enough that AI models are inconsistent on the details. You'll get different answers from different models, sometimes different answers from the same model on different days. You will also most likely come across AI hallucination (when an AI tells you it did something or tested something out but actually didn't in real life), or AI sycophancy (which is when the AI is overly agreeable, flattering, or validating in ways that sacrifice honesty or critical judgment). And the consequence of getting it wrong isn't that nothing happens. It's that you actively misrepresent yourself to other AI tools, which then carry that misrepresentation forward into how they describe you.
A slightly wrong setup is worse than none at all. It plants bad information about you in places you can't easily find or go fix.
So the thing this kit really replaces isn't "doing it yourself." It's "asking AI and hoping the output is correct."
What I made
The AI Discoverability Kit. Nine files: tested, validated, and formatted to current specifications. A plain-English manual that explains what each piece does and how to install it. No coding needed. Works on Squarespace, Wix, WordPress, Shopify, or any other site builder you might be on.
$29 on Gumroad and Etsy.
I made it because I watched this opportunity form and saw who was getting left behind. I have worked with these kinds of people: Small business owners, solo professionals, consultants, creators. The same folks who were late to SEO in 2010, late to mobile-friendly sites in 2015, late to schema markup in 2018. By the time those things became "obvious," the early movers were already entrenched, and everyone else was paying agencies to fix what they should have set up themselves years earlier.
This is the same shape, just earlier in the cycle.
Future-proofing is a tired phrase, but this is what it really looks like in practice. A small piece of work you do now, while the door's still open, that keeps paying you back for years.
The opportunity is real, and it's still mostly empty. Most folks won't figure this out for another two years. By then, the room will be a lot more crowded than it is today.