Buenos Aires · New Orleans · Miami · writer · streamer · creator

Eduardo Cestaro.

I'm a writer and creator from Buenos Aires by way of New Orleans and Miami. I write about a lot of different topics, poetry, and I stream on Twitch as TheEddieC. I also built the AI Discoverability Kit — a small bundle that helps websites get found by ChatGPT, Claude, and Perplexity.

01 — Articles

Recent writing.

ENMay 2026~6 min read

Your AI Employee is not ready to replace your personnel

We have all seen companies look harder and harder into AI for the work that used to belong to people. The pitch sounds irresistible — but the savings are not what was expected, the repair work is coming in larger, and the real bill is hitting a lot of folks later than expected.

ESMayo 2026~6 min de lectura

Tu empleado de IA todavía no está listo para reemplazar a tu gente

Ya vimos a empresas meterse cada vez más de lleno en la IA para hacer el trabajo que antes hacía la gente. En la práctica, los ahorros no están siendo los esperados, el trabajo de reparación crece y la cuenta real les está cayendo encima bastante más tarde de lo que pensaban.

ENMay 2026~5 min read

The Sun Is Setting on the Wild West of AI

This is what the early days of the internet must have felt like — everyone grabbing domain names, throwing up websites, figuring out search engines before anyone else does. The AI moment is the same energy. But the window's closing.

ESMayo 2026~5 min de lectura

La ventana abierta de la IA se está cerrando

Esto debe ser lo que se sentía en los primeros días de internet — todos agarrando nombres de dominio, armando sitios, entendiendo los motores de búsqueda antes que nadie. El momento de la IA tiene la misma energía. Pero la ventana se está cerrando.

ENMay 2026~5 min read

The Lonely You & AI

It waits. Never judges. Never interrupts. Always has time. AI shows up in a way people sometimes can't — or won't. That's both relief and warning. Because when the algorithm becomes your closest confidant, the loneliness doesn't disappear. It just changes shape.

ESMayo 2026~5 min de lectura

La soledad que sentís vos y la IA

Espera. Nunca juzga. Nunca interrumpe. Siempre tiene tiempo. La IA aparece de una forma que a veces las personas no pueden — o no quieren. Eso es tanto alivio como advertencia. Porque cuando el algoritmo se convierte en tu confidente más cercano, la soledad no desaparece. Solo cambia de forma.

ENMay 2026~5 min read

AI is confidently wrong, and it's getting weirder

Everyone shrugs now. "Yeah, it hallucinates." I've said it myself, more and more these days. But lately the group chats I'm in with other prompt engineers are agreeing as well — it's not just "it made something up" anymore.

ESMayo 2026~5 min de lectura

La IA se equivoca con seguridad, y cada vez está más rara

Ya nadie se sorprende. "Sí, alucina." Lo escuchás en cualquier lado. Yo mismo lo dije muchas veces. Pero últimamente, en los grupos donde hablo con otros que laburan con prompts todo el día, la conversación cambió.

ENApril 2026~5 min read

Your Customers Are Asking ChatGPT for Recommendations. You're Probably Not in the Answer.

Hey folks, I am going to start this with a question for y'all. When someone asks ChatGPT, Claude, or Perplexity for a recommendation in your industry, does your name come up? Or how about if they put your name, is it actually you that shows up?

ESAbril 2026~5 min de lectura

Tus clientes le están preguntando a ChatGPT por recomendaciones. Probablemente no aparezcas en la respuesta.

Hola gente! Te dejo una pregunta para arrancar. Cuando alguien le pregunta a ChatGPT, Claude o Perplexity por una recomendación en tu rubro, ¿aparece tu nombre? ¿O si ponen tu nombre directamente, sos realmente vos quien aparece?

02 — Poetry

Poems.

Mostly English, sometimes Spanish. Published here first; Instagram screenshots are excerpts. The text on this page is the canonical version.

The Next Day
// en · 2026
I got too many dead folks watching me, too much drama that it's a must-see, I haven't been writing the plot, I'm still stuck in a thought, Maybe this is all a dream, Since things aren't what they might seem, I got a girl that I miss, I got a snake that continues to hiss, But I'm not selling a soul when the market is bull, I'm not telling a soul about what I'm about to pull, This summer is looking like it's going to be cold, a lot of struggles coming from what I've been told, That's why I've been stocking up aura like I'm hoarding, I need it for this story that I'm still recording, And y'all know I was never meant to stay, Yet I'm still here and it's the next day, Never planned for this, But fuck it lets see what it all is...
Where To Next...
// en · 2026
THE SIGNS HAVE NEVER BEEN MORE CLEAR, SO I ASK MYSELF WHY I AM STILL HERE, THIS STANDSTILL AS I WAIT FOR A REPLY, I ONLY HAVE MYSELF AND MY PATIENCE TO RELY, AND IT'S WEARING THIN, IT'S DUE TO WHERE I'M IN, WHERE TO NEXT, SINCE DESTINY WORKS ON SUBTEXT, ALL I KNOW IS WHAT I DESERVE, AS WELL AS WHAT I WANT TO PRESERVE, WHILE I WAIT, I'M LEFT WITH THIS TO CONTEMPLATE.
03 — Stream

Live as TheEddieC.

Variety streams. Sometimes live.

Gaming, conversations, hanging with the community. If the player is dark, I'm offline. The Discord is the fastest place to find out when I'm next on. Beyond Twitch, I post regularly across Instagram, X, and TikTok — that's where most of the day-to-day stuff goes viral.

04 — Everywhere else

Find me.